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Goodwill, Max I. Walker Team Up Again — This Time To Provide Sleepers for a Local NICU

More than 60 sleepers are headed to Methodist Women’s Hospital.

OMAHA, Neb., Aug. 7, 2020 — In late July, Sarah Jane Geilenkirchen, a nursing assistant in the neonatal intensive care unit (NICU) at Methodist Women’s Hospital, posted a request to a Facebook group: “I’m looking for some help. I work in the NICU, and we are running out of sleepers for these littles.”

Her request was well-received. “I belong to a moms group on Facebook,” Geilenkirchen said. “I saw they were doing great things in the community, so I asked the group if they would consider donating some sleepers. It is an item that we are always in need of in the NICU.”

The Methodist Women’s Hospital NICU is a 51-bed unit staffed by a highly specialized neonatal team. The NICU is designated a Level III unit — the highest level of care in west Omaha. Since opening in 2010, the NICU has cared for more than 6,600 babies.

When Max I. Walker saw the request on Facebook, they immediately thought of their recent collaborator on a similar effort: Goodwill Industries, Inc. (Goodwill Omaha).

“The response was pretty amazing,” Geilenkirchen said. “Then, to see Max I. Walker and Goodwill step up as well … it’s just incredible.”

“We teamed up with Goodwill in April to donate scrubs to the Creighton medical scrub drive, and it was a really positive experience,” said Casey Walker, director of retail operations at Max I. Walker, “so, it was natural to think of them for the NICU sleepers. Our marketing teams got together and were able to put a plan into action very quickly.”

Max I. Walker and Goodwill managed the donation project the same way they did the scrub drive donation: Goodwill’s retail operations team gathered all the sleepers in preemie and newborn sizes from its stores, Max I. Walker laundered and bundled the sleepers, and members of the two organizations delivered the freshly cleaned sleepers to Methodist Women’s Hospital on Aug. 7. In total, they donated and cleaned more than 60 sleepers.

“It was easier for our team this time because our stores are open now, and they weren’t in April,” said Tobi Mathouser, president and CEO of Goodwill Omaha. “So, instead of the three members of our retail operations team driving across the metro area to all of our stores and searching for the items, they contacted each store’s manager and asked them to collect the sleepers in their stores and send them on one of our trucks to our retail operations center.”

As longtime pillars of the community, Max I. Walker and Goodwill Omaha frequently lead initiatives to give back to the community, and they seem to be well-matched partners in these efforts.

Goodwill’s marketing director worked on Max I. Walker’s account at an advertising agency several years ago and knew a lot about the company and their social good activities. “We’re excited to have found such a willing and generous ally in Max I. Walker,” Mathouser said. “Goodwill’s mission is to give back to the community in the form of our employment services, but it’s always fun to find new ways to do good. I think we have the potential to do a lot of good as a team.”

“The Omaha community has supported our business for more than a century, and we do believe in showing our appreciation by supporting the community right back,” Walker said. “It’s something we look forward to. With the pandemic, there’s a lot of need in the metro area on so many levels. We want to help in the best ways we can, and Goodwill’s objectives align with ours. I think the community will see more of these types of efforts from our organizations now that we’ve gotten to know one another a little bit.”

Geilenkirchen said the sleepers will certainly keep babies in the NICU comfortable, but they’ll also bring comfort to the families, who typically spend as much time as they can at the hospital with their babies. "For families in the NICU, it can be such a lonesome time,” Geilenkirchen said. “Something as simple as a sleeper provides them with some normalcy. Having a sleeper allows the families to participate in the care of their baby. It’s such a simple thing, but it means so much to them."

In April, Creighton School of Medicine student organizers of a scrub drive contacted Goodwill Omaha asking for scrub donations for frontline workers at CHI’s Bergen Mercy Hospital.  launching the nonprofit’s collaboration with Max I. Walker. Together, they donated more than 350 pairs of clean scrubs to the drive.


About Max I. Walker Dry Cleaning & Laundry

Max I. Walker Cleaners & Launderers was founded by Max I. Walker on March 17, 1917. Over the past 103 years, it has grown into a company with hundreds of employees serving customers at locations in Omaha, Elkhorn, Papillion and Bellevue, Nebraska, and Council Bluffs, Iowa. Today — five generations later — Max I. Walker remains family owned and operated. In addition to dry cleaning services, Max I. Walker offers a Wash & Fold Laundry Service for all laundry items, and a free pickup and delivery service from home or office. As the proud recipient of Best of Omaha 1st Place for Dry Cleaning in 2013, 2014, 2015, 2016, 2017, 2018, 2019 and 2020, Max I. Walker is Omaha’s Favorite Dry Cleaner.

Max I. Walker is committed to serving the communities that support us — we wouldn’t be here without them — and we seek out opportunities to give back by supporting local media, small businesses and charitable organizations. We also hold an annual fundraising event, the Ultra Chic Boutique dress sale, which benefits the Nebraska Alzheimer's Association. For more information, visit

About Goodwill Industries, Inc.

Many people know Goodwill Industries, Inc., Serving Eastern Nebraska and Southwest Iowa, as a place to donate used clothing and household items or find great bargains. But you might not know the mission at the heart of our organization: We provide job training and placement services to people with disabilities and other disadvantages.

The sale of donated items sold in Goodwill retail stores supports our mission programs. Here’s how: People in the community donate gently used items to Goodwill. We sell those donated items in Goodwill retail stores. The proceeds from those sales subsidize our mission programs, giving thousands of individuals in the Omaha area the chance to earn a living, discover independence and succeed in life.

Goodwill provides opportunities through a variety of employment programs, including YouthBuild

AmeriCorps, Employment Solutions and Work Experience. We also are affiliated with the federal AbilityOne program, which provides jobs at federal facilities to people with severe disabilities.

Goodwill is a private, 501(c)(3) not-for-profit agency governed by a local board of trustees. We are a member agency of Goodwill Industries International of Gaithersburg, Maryland, and is accredited by the Commission on Accreditation of Rehabilitation Facilities (CARF).

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